For both tickets and products it is possible to configure different rates. Navigate to a ticket or product and select the pricing tab.
Set a regular selling price and sales period and hit 'configure rates' button below to schedule multiple prices. In this way you can set an Early Bird price in a curtain period and after that period the regulair price will automaticly replace the Early Bird pricing. Each rate can have a maximum capacity. When multiple rates are active at the same time, participant can make a choice.
Example: set a special promotion pricing for Black Friday with a maximum usage of 100 times.